Privacy Policy
Effective date: 19 August 2025
1. Who we are
JPS Digital Ventures, based in the Netherlands, is the data controller for the FitsAI mobile app.
Contact email for privacy matters: JPSDigitalVentures@gmail.com
2. What this policy covers
This policy explains what data we collect, how we use it, how long we keep it, who we share it with, and your rights under the GDPR and other applicable laws.
3. Data we collect
- Account and identity: Email address from signup/login, provider identifiers, optional profile inputs such as height, style preferences, and body shape.
- User content: Clothing item photos, outfit selfies, and derived attributes (colors, categories, metadata).
- App and device data: Product interaction events, device/app version, crash and performance data.
4. How we collect data
Directly from you, automatically through analytics, and from authentication providers when you use Google or Apple login.
5. How we use data and legal bases
- Provide and secure the service: Accounts, authentication, wardrobes, outfit analysis, security.
- Improve the app: Analytics for feature usage and performance.
- Communications: Account and service-related messages.
We do not use your email or product interaction data for cross-app targeted advertising.
6. Use of AI service providers
We send limited necessary data to third-party AI providers to analyze images and generate styling insights, under strict contractual terms.
7. Service providers we use
- Cloud hosting and storage (e.g. Google Cloud, Firebase)
- Authentication providers (Google Sign In, Sign in with Apple)
- Analytics (Firebase Analytics)
- Image processing services
8. International data transfers
Your data may be processed in the EEA or other countries. Safeguards such as Standard Contractual Clauses are used when data leaves the EEA.
9. Data retention and deletion
We delete your account data, wardrobe items, photos, and analytics within 30 days of account deletion. Backups and logs are purged within 90 days.
10. Request account and data deletion
You can request deletion of your FitsAI account and all associated data (including wardrobe items, outfits, photos, and subscription information) by emailing us at fitsaiaesthetics@gmail.com using the same email address associated with your account. Your request will be processed within 7 business days, and confirmation will be sent once deletion is complete.
11. Your rights
You may access, correct, delete, restrict, or port your data, and withdraw consent. Contact us at JPSDigitalVentures@gmail.com. Complaints can also be filed with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
12. Children
FitsAI is intended for users 16+. We do not knowingly collect data from children under 16. If we receive such data, we will delete it.
13. Security
We use encryption in transit, controlled access, and monitoring to protect data. No system is perfectly secure, but we minimize risk with industry-standard measures.
14. Tracking and advertising
We do not sell personal data or use it for tracking across apps. If advertising features are added in the future, we will update this policy and request consent where required.
15. Changes to this policy
We will update this page when changes are made. Material changes will be communicated in-app.
16. Contact
JPS Digital Ventures
Email: JPSDigitalVentures@gmail.com